We have explored the potential for an animated polar bear to motivate green behavior. We conducted a 1 week study showing an increase in reported green behavior in a condition where we created emotional attachment to a virtual polar bear. We also showed that both a polar bear and a tree lead to engagement in a mobile application .
1. Dillahunt, T., Becker, G., Mankoff, J. and Kraut, R. Motivating Environmentally Sustainable Behavior Changes with a Virtual Polar Bear.” Pervasive 2008 workshop on Pervasive Persuasive Technology and Environmental Sustainability. (pdf)
2. J. Froehlich, T. Dillahunt, P. Klasnja, J. Mankoff, S. Consolvo, B. Harrison, J. A. Landay, UbiGreen: Investigating a Mobile Tool for Tracking and Supporting Green Transportation Habits. In Proceedings of CHI 2009. (Full paper) (pdf)